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Erik Sine

YESCO, a Leader in the Electric Sign and Lighting Industry, Expands Through Franchising

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SALT LAKE CITY, May 23, 2011 /PRNewswire/ -- Since 1920 the people of YESCO have set the standard for quality, innovation and customer service in the electric sign and lighting industry. With a nearly 100-year history of sign and lighting service, YESCO is now franchising its service and repair system to qualified individuals throughout the country.

An innovative company from the beginning, YESCO has experienced many milestones in its history. In Las Vegas alone, YESCO installed the first of the "Las Vegas Neon Spectaculars" at the Boulder Club in 1945. In 1980 YESCO used helicopter aid to install the tallest freestanding sign of its time at the Sahara Hotel and Casino. And in 2005 YESCO introduced the world's first "moving eraser" on the Wynn Las Vegas message center.

But YESCO's innovations are not limited to Las Vegas. The company completed the sign package for the world-famous Disney World Epcot Center in Orlando in 1982, created the stunning chandelier for the Rivers Casino in Pittsburgh in 2009 and provided the iconic Olympic rings that lit up the Salt Lake City 2002 Olympic Winter Games.

YESCO is a family-owned provider of a full spectrum of sign and lighting products and services. YESCO designs, builds and installs custom signs of all types and sizes: from simple wayfinding plaques to towering, spectacular displays. As a full-service sign company, YESCO also services and repairs all types of signs and lighting including highway billboards, digital message centers, storefront lettering and parking lot lights. YESCO franchises will be focused on YESCO's service and repair system, giving franchisees access to a national network of sign and lighting service opportunities.

YESCO franchises will be available in areas not currently served by YESCO, giving those businesses outside the YESCO footprint access to tried and true sign services. To maintain the quality and friendly service YESCO customers expect, owning and operating a YESCO franchise is an exclusive opportunity, awarded to individuals with a proven track record of great customer service, dependable quality and uncompromising integrity. But the opportunity to own and operate a YESCO franchise is not limited to people with a background in the sign industry. We are also looking for individuals with experience in business and an interest in entrepreneurship. Investors with or without sign experience will be attracted to YESCO's proven business model. Existing sign companies wanting to join YESCO's team will benefit from YESCO's size, pricing and reputation.

In addition to being a part of the nationally known and respected YESCO brand, YESCO franchisees will be given the tools and training required to run a successful sign service business. Training courses will be offered to ensure that franchisees know the YESCO system and can implement it in their territory. Franchisees will also have access to customers included in the YESCO National Accounts program, a network of national retailers. Franchisees will tap into YESCO's buying power, which will allow them to purchase parts and supplies at prices well below those offered to others. This buying power gives YESCO franchisees significant advantages when bidding for energy-efficient retrofit lighting projects. Franchisees will also enjoy the use of YESCO's proprietary software solutions which have been exclusively designed and engineered for the sign and lighting service business.

As a company, we're excited to expand our sign and lighting repair services business all over the country through our franchises. For more information about YESCO franchising, please call 866-779-8359 or visit http://www.yesco.com/the-yesco-franchising-opportunity.html.

About YESCO: YESCO is a family-owned provider of a full spectrum of sign and lighting products and services. YESCO Electronics manufacturers versatile, color LED signs and is a leading supplier of digital billboards in North America. YESCO Outdoor Media has approximately 1,700 billboards strategically located on major thoroughfares across 10 western states. The company has been in business since 1920. For more information visit www.yesco.com.

Contact: Josh Young, 1-866-779-8359, jmyoung@yesco.com

Not exactly sure what to think of this yet. Still chewing it around in my mouth. Ive seen so many franchise sign shops go under it's not funny, usually the ones that really become successful are the owners who have prior experience, not always the case of course but I imagine they have a better chance. But this announcement invites anyone who has n experience at all, and in the electric sign industry. I'm sure it will make franchisee's apart of the "buying power", but what about experience that need to come with the electric sign industry? Is this more "commoditizing" of the electric sign trade?

Importantly, how will the need of a licensed contractor, licensing get addressed? Does that come with the package too? Does a head qualifying journeyman installer get pulled off his ladder in California, placed in a cardboard box and shipped to Texas, where he get to take the contractors exam? because you DO need a license contractor to inspect work put up.

Well, like I said, not sure what to think yet. Whether it's a positive for the industry or not for the un-experienced to just simply join in and pay a fee, or whether it can be a BIG plus for those who are already in the game which is the way it should only be sold.


You have enemies? Good. That means you've stood up for something, sometime in your life. - Winston Churchill

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All I can say is - it will be very successful. More to come.

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It can be, with the right people in place/buying in. But not with just anyone off the streets who can scratch a check to get in. Otherwise it can just become a quick turn and burn of equipment/cap sales.


You have enemies? Good. That means you've stood up for something, sometime in your life. - Winston Churchill

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It can be, with the right people in place/buying in. But not with just anyone off the streets who can scratch a check to get in. Otherwise it can just become a quick turn and burn of equipment/cap sales.

Why dont you call Josh Young at YESCO and ask him to chime in here... they are all very approachable at YESCO.

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Guest Signtiffic

This could work very well. It sure cleared up some thoughts and questions I had when I recently spoke with "sombody" and good ole Yesco's name popped up. Tact and discipline a long with thier longstanding reputation for quality and innovation makes this a viable move.

As for "But not with just anyone off the streets who can scratch a check to get in. Otherwise it can just become a quick turn and burn of equipment/cap sales."

I sincerely doubt there will be anything less than a tough and stringent process to qualify as a franchisee. It's Yesco afterall.... they've been quite successful even when they downsized.

They're already very disversified and have stable revenue through more than one channel. Also, I doubt they'll end up like the "other" sign franchises.

Again, I think this could work very well and lend itself to stellar growth. Let's see what happens. This is very cool news none the less.

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Sounds like a great opportunity for anyone within the company who already have experience to give a go at it, people who already know the ins and outs of the company. It will be interesting though to see.


You have enemies? Good. That means you've stood up for something, sometime in your life. - Winston Churchill

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Sounds like a great opportunity for anyone within the company who already have experience to give a go at it, people who already know the ins and outs of the company. It will be interesting though to see.

Would someone "give up their existing sign company" to become a YESCO sign company/franchise? Seems like it would be a huge boost for a talented small company wanting to expand.

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I'm sure absolutely. As long as it's more profitable than existing shop conditions, not so restraining and free to sell what and how you want. After all, this is "custom" sign game.

Not to say the same, and I'm sure the conditions will/should be great. Some franchise's get locked into only using certain components and outside sources which make business conditions hard. Got this a lot from franchisee's who went independent lately, don't know why but doing a lot of ex=franchisee sign change over lately. Everything from tire shops, restaurants,and hair salons.

I just sincerely hope some employees take advantage of it


You have enemies? Good. That means you've stood up for something, sometime in your life. - Winston Churchill

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I'd be curious how they would float up here....

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I'd be curious how they would float up here....

They are doing stuff in places all over the world folks - Poland, France, New Zealand, UK, Canada, Italy...all over the USA. Keep in mind they play in Las Vegas - it is the most stringent code compliance requirements of anywhere in the world!

Have you seen their outdoor LCD TV? It is awesome.

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Guest Signtiffic
Have you seen their outdoor LCD TV? It is awesome

Very freaking cool.

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I'd be curious how they would float up here....

They are doing stuff in places all over the world folks - Poland, France, New Zealand, UK, Canada, Italy...all over the USA. Keep in mind they play in Las Vegas - it is the most stringent code compliance requirements of anywhere in the world!

Have you seen their outdoor LCD TV? It is awesome.

That may be and I'm sure they are very successful. My curiousity is to see how they would adjust is all. Far too often major franchises will give Alaska a try and never really take off. I'm curious how well their technologies and methods translate to Alaska. In all reality I'd love to see them come up here.

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Interesting concept. I am wondering if the local franchises will get finished product or Mfg. in house. One thing has been shown with the franchise shops is it does not come with talent. A three week training course aint gonna make you a sign guy. I am sure it will be great for "corporate" but at least in my area I dont know any franchise guys with the big boat and the lake house. We do work for some franchises Sign A Rama, Fastsigns and others. We have seen more go than come. More municipalities are enacting/adopting zoning, engineering, licensing, UL, both business and some form of qualification to do installs the more of these franchises will go away. Like I said this is in the St. Louis area. The guys I know with a electrical license are few and far between have taken about a year to study for or have had for many years. You still have to take the block test every so often. Of the newly opened franchise companies all of the Fastsign and Sign A Rama stores have failed and of the others half of them have failed. Could be that St. Louis is a sh!@ market I dont know.

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Goatboy.... do you think the fact franchises will try and never take off is because Alaska has a very distinct culture and attitude? They are well known as being self sufficient without outside help. While this likely stems from the need to survive, it tends to transfer to nearly everything else... does it not?

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Goatboy.... do you think the fact franchises will try and never take off is because Alaska has a very distinct culture and attitude? They are well known as being self sufficient without outside help. While this likely stems from the need to survive, it tends to transfer to nearly everything else... does it not?

Not so much so, but the ability to adjust to the lack of resources and the ability to get them cost effectively and efficiently. I'm sure Hawaii has the same issue (hence an even higher CoL than us). The few larger Alaskan sign companies that remain generally are an install source for lower 48 vendors. We can usually pick up the pylon/large fabrication, but channel letters/light construction rarely get made here. The cost to fabricate/ship vs our fabrication is generally the determining factor. Alaska's larger sign projects (6 to 7 figures) generally are lost to the lower 48. That leaves the locals to compete for the installs on those project and compete for the rest. I think if handed to the right people a Yesco would fair very well up here, even in just service/install.

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Thanks for sharing Aaron. That makes sense.

Again, I don't see Young Electric Sign Company failing at this overall. It's a great idea. Of course, just my opinion...

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Me either Sign...given their strong history, I'm guessing the franchise process is very selective and thorough.

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This is the idea of a franchise, not YSC per say. So failing as a franchise of YSC is likely if not manned with the right talent. YSC will obtain a significant franchise fee paid by the new franchisee>>>>>>>I'm sure one hard to pass over even in these times. A small few week crash course on our industry promises nothing and even more so if you don't now what the hell you are doing>>>>>>>Franchise's burn all the time, being dependent on nothing more than a name. I understand it's the assumption YSC, won't let it's name go but this is a money deal where as stated before>>>>>equipment will be sold>>>>>and recycled for a new buyer>>>>

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You know.... Manuel made a good point.... Josh Young is available and easily approached according to him... So why not give him a call?

Personally I don't have a need to hear it from Josh, but I expect they've got a "plan" and a "method" to address this.

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All;

Just my humble opinion but I have no inclination to be a franchisee of YESCO. No doubt they are a successful company but I have worked hard to get where I am and make ALL the decisions when it comes to the building and floating my own boat in the direction I see fit. I have an Electrical (C-10), Sign (C-45) and General Contracting (B) licenses as well as a state licensed electrician certification and I put in the time to get them. I won't share them nor do I want to share anyone elses licenses or proprietary software or whatever. I have a good customer base that fits my needs and do not need any lists from anyone else to make a success of my business. I work where and when I want for whom I want and don't need their national customer base.

They are successful and hopefully they will continue, but I have no desire to become "YESCO LITE". Just my opinion

Dominic


"Don't be afraid to see what you see" - President Ronald Reagan

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its not my cup of tea either.... but yesco does have the ability and rep to pull it off in what i would consider "funtionable"

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Signtiffic;

Agreed, they probably do have the organization to pull someting like this off but that is not my point. I don't want any part of it and I can only guess that after reading the Iron Clad words that you post, you are way too independent to let anyone take the reins of your business. I can imagine you know exactly where you came from, where you are and where you would like to go and refuse to let anyone dictate the paramters of your journey.

Continued success to you my friend............

Dominic


"Don't be afraid to see what you see" - President Ronald Reagan

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Guys - I applaud your comments and opinions - but drive down the street in your towns and tell me how many big name fast food places there are - most are franchises.

While a lot of people on this site are independent and like running their own companies "their way" - the reason why it will probably work for YESCO is because they are very successful and have a recipe that works. So essentially and metaphorically - "a lot of people while drive thru their restaurant". People like something familiar and if YESCO spends the right amount of time and money they can become the household name.

Please remember that YESCO is the company that builds a large share of the digital billboards on USA highways - dont you think they are very well positioned to become a name people recognize by being an advertisement on the signs they rent to end billboard/advertising companies????

Or think for a minute on how you would compete with a YESCO sign company down the street from your shop that has material pricing that is about 30-50% less than yours? Do not forget folks that N Glantz and YESCO are very very close. N Glantz has offices in YESCO buildings in Las Vegas! So if YESCO extends their low pricing agreements they have with N Glantz to their franchises - wouldnt that be interesting?

Big companies, or the largest ones in their sectors, have a lot of leverage and can move in like a Walmart and give smaller business a lot to worry about.

Just because you dont like it does not mean it is not going to be something that doesnt work.

I always use the analogy - the world was once flat, but boy did someone change our minds.

I applaud YESCO for doing this... and having seen some of the service systems they have in place, my bet (and I live in Las Vegas and do not gamble) is that they will win...

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In short your asking how a small mom an pop steak house competes with McDonalds. In short McDonalds McRib is terrible in comparison.

How do WE compete? Easily! I've taken quite a few jobs away from YESCO in competition, and I did it with building a product that gave the customer more than what they offered. Small jobs of course not large EMCs or anything. But there are a lot of competing campaniles in that arena.

I'm into "custom" and "quality", a lot of large companies have good arteeests, but build crap built on the lowest bottom-line and convenience leaving how it should have been built, out.

I look forward to competing with companies. There is a Yesco here too and their not exactly dominating the market with a huge buying power, they also have a HUGE overhead.

I wish them luck, will be interesting to watch. But it's still going to have to be bought by experienced people, and not someone off the street. I don't care what their name is. Yes I'm sure yesco has a "plan", we all do. I'm going on 18 years, g-damn!

Besides, a good example. Let's look at the comparison in projects we have here like "tighty whitey" and others. The smaller companies (like yours) as well as others do just as good if not better than the big guys, am I right?

Sent from my iPhone using Tapatalk


You have enemies? Good. That means you've stood up for something, sometime in your life. - Winston Churchill

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Yes you are right... but you know the background as well headbang.gif

I dont like Walmart - but it does not mean it is not a name that a majority of Americans know. In the USA we dont allocate enough time for "Custom and Quality" anymore. With limited time to spend on things we all find ourselves at a Walmart.

Reality is tough pill to swallow.

And - as companies change gears to adjust to market needs - it is amazing how streamlined the overhead model goes.

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