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Sign & Digital Graphics - August 2011


Brian

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The editor of Sign & Digital Graphics should be fired! They have devoted 4 pages in the August issue to cake decorating!!!! Who in the hell thought that up? I don't know a single sign shop that also bakes cakes.

The rag describes how many more cakes you can decorate an hour with this system and the profit level. SD&G are you nuts? Sign companies don't read your mag to learn how to bake cakes we read it to keep up on the latest SIGN RELATED ISSUES. I'll say it again the dumb ass responsible for that article should be fired.... no shot then fired.

OK my little rant is over, I am now going to the news stand to pick up the latest issues of Better Homes and Garden and Good Housekeeping to see if they have any sign related articles in them.

Is that my cake timer going off?

Edited by Westcoast Sign Guy
Title Change

Installation & Maintenance Services

Brian Phillips | expresssignandneon@sbcglobal.net | P. 812-882-3278

Express Sign & Neon | 119 S. 15th Street - Vincennes - IN 47591

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Don't forget the baking powder, that what SD&G always forgets, that's why their cakes are always flat. Burned at many times too.

You have enemies? Good. That means you've stood up for something, sometime in your life. - Winston Churchill

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I sent the editor an email telling him sign companies don't give a hoot about decorating cakes and that he should be embarrassed.

Installation & Maintenance Services

Brian Phillips | expresssignandneon@sbcglobal.net | P. 812-882-3278

Express Sign & Neon | 119 S. 15th Street - Vincennes - IN 47591

express%20neon%20sig.jpg

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I sent the editor an email telling him sign companies don't give a hoot about decorating cakes and that he should be embarrassed.

No, I think you're on to something here.

To be quite honest, for me it's somewhat soothing, and something I'd rather read than the unexplained marketing statement/brochure articles that are so often the case for Sign & Digital Graphics magazine month after month. I think I'll write Ken to and encourage him to do a month to month update, it should be a new thing for them since they are dead last in the trade magazine poll here.

The Community Organizer should probably even compete as well. Next year at ISA there can be a trade Magazine Bake Off between the usual editors and columnists. The one who can bake the biggest fluffed cake with use of extra baking Power without spilling out the side of the rack wins!

Their always reporting contest winners anyway, this one can be between them.

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It might even compliment the big Cake that we always see advertised on the inside of each trade rag cover.

You have enemies? Good. That means you've stood up for something, sometime in your life. - Winston Churchill

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post-3-0-03202800-1312403520.jpg

No that right there is funny, I don't care who you are!

Edited by chubbygumby

Installation & Maintenance Services

Brian Phillips | expresssignandneon@sbcglobal.net | P. 812-882-3278

Express Sign & Neon | 119 S. 15th Street - Vincennes - IN 47591

express%20neon%20sig.jpg

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Here is the email the editor sent back (I will give him credit for responding very quickly)

Dear Brian,

You are correct. Sign shops do not (to my knowledge) bake or print cakes. J

The story, which was presented in the "Specialty Imaging" section of the magazine, is intended to show one of the specialized ways in which inkjet printers are being used. In the past, the section has covered three-dimensional printing, package printing, prototype printing, label printing, holographic printing and more. It’s not intended to address the core markets within our readership.

The section is mainly intended as in interesting read, to give readers a breather from the usual hard-hitting technical and business stories we run. Admittedly , this piece strayed pretty far. But there’s plenty of other meaty material in each issue for the serious professional.

By the way, If you have good article ideas you feel would be of value to you, please forward your ideas directly to me for consideration.

Thanks for your interest.

--Ken

Edited by chubbygumby

Installation & Maintenance Services

Brian Phillips | expresssignandneon@sbcglobal.net | P. 812-882-3278

Express Sign & Neon | 119 S. 15th Street - Vincennes - IN 47591

express%20neon%20sig.jpg

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Dear Brian,

By the way, If you have good article ideas you feel would be of value to you, please forward your ideas directly to me for consideration.

Thanks for your interest.

--Ken

You should cash in that chip, but don;t hold your breath.

You have enemies? Good. That means you've stood up for something, sometime in your life. - Winston Churchill

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Alright well just read this months issue some more and it's apparent why they have how to bake a cake articles. It seems every couple of years they need to refluff their wholesale advertisers.

Instead of the girl Fraggle Amanda

fragglearticle.jpg

they have a new boy Fraggle Dave King.

Wembly.jpg

Reading this only brings to mind their old August Issue, I guess it's an anniversary party and the readers are invited.

Thanks Ken, I'de rather have another cake article here instead.

But as USUAL, ANYONE can do it. Even though you are Hack and don't have a license to perform this kind of work, DON'T PASS IT OFF!!! It's okay to illegally execute contracts, pose as a licensed contractor and then sub out this work to a licensed contractor, which is highly illegal in most states. But don't let that stop whore wholesalers of selling you their product. After all, EVERYONE's getting into wholesale because even a monkey can do it, all they need is sticky LED modules and Vwaaaalaaaaa, YOU TOO CAN SELL ELECTRIC SIGNS!!!!

It's True any Monkey can do it, Even the Monkey Warren Sciortino of Letter Fab, because as he says, "I think it's simpler than Digital Printing, and we can often get it out just as quickly to the customer. Here's Warren Sciortino, wholesaler, industry monkey commodittizing our trade. Anything to make a cheap, quick buck, who will sell to anyone.

How MORONIC can you get, why stop at asking uneducated, unlicensed, unfamiliar vinyl sticky people to use as your salesmen, why not just advertise straight to the end user? After all, are they just as ill informed? All they have to do is take a digital pic, you will advise, you will seek a licensed professional for them from your rolodex? At least the end user can do it legally by pulling a "Owner Builder Permit" This is like a Water Heater manufacturer writing a article in their trade magazines an convince the register gal at Home Depot to sell & execute a home water heater replacement, or a new roof, to one of their walk in customers, all they have to do is "Subcontract it out" and go back to doing what they were doing, chewing gum and shooting the shit with the register guy next them

Bravo Ken and Fraggle Dave, GREAT FuCkIn PiEcE OF WORK HERE! I'm going to use Crayons for my next trade magazine review, DON'T THINK I WON'T!!! The Fraggle should have stopped on floor graphics

It should a be a prerequisite when you enter this trade, no matter if you're a first time salesmen who came from selling used cars or real estate, or a floor sweeper who just came from McDonalds, it should be a industry mandate that says you must be handed 6 months of Sign & Digital Graphics. Again, this is why Sign & Digital Graphics continues to be the bottom of the barrel brochure magazine in our polls here.

It's unfortunate Stephen & "Ricky" had to ride this months train wreck. But Ricky, put down the hot glue and mix in some double stick instead on those foam letters!!!

You have enemies? Good. That means you've stood up for something, sometime in your life. - Winston Churchill

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I read an interesting book a while back called "the deliberate dumbing down of America" by Charlotte Thomson Iserbyt. The book outlines how American social engineers are systematically destroying the intellect of American children for the purpose of leading them into becoming compliant human resources to be used by the government and industry for their own purposes . A step towards creating a global socialist society where every one is dependent on the government.

I see our glorious trade mags as the deliberate dumbing down of an industry . Where product manufacturers methodically and purposefully try to eliminate the need for skilled sign craftsmen and want to replace them with minimum wage stooge labor. As if there wasn't enough hacks out there already. Just follow OUR simple detailed steps and you too can be a sign man. What a joke the sign industry is becoming.

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The pilsbury boy LOL! We have all kinds of wholesale retail shops here. It's funny to read that article, then come here to hear the facts. Dumbing down is right.

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