Interesting Sign Study - SignTronix

[Erik Sine]

The word of mouth figure is interesting and lower than I thought it would be

Also, a side note. Wonder what would happen, and what the reaction would be if they got quotes for this article from the President of the "National White Chamber of Commerce" if there was such a a thing? Guess there isn't a two way street in the PC world.

Signtronix Survey Results on Signage Similar to U.S. Chamber of Commerce Survey

Outdoor Electric Signs: Signtronix, the leading sign company for America’s small businesses, and the U.S. Chamber of Commerce both conducted surveys of small businesses across the United States (independently) and found similar results regarding the value of signage for a business.

Torrance, CA (PRWEB) December 12, 2011

Signtronix, the leading sign company for America’s small businesses, and the U.S. Chamber of Commerce both conducted surveys of small businesses across the United States (independently) and found similar results regarding the value of signage for a business.

In an article in the December 2011 issue of Signs of the Times magazine they detailed a speech given by Harry C. Alford, president and CEO of the National Black Chamber of Commerce and the chair of the Regulatory Affairs Committee of the U.S. Chamber of Commerce. According to Mr. Alford, “According to a survey of managers at small and medium-sized businesses, 85% said they would lose sales if they did not have a sign and suffer an average of 34.6% in estimated loss of sales.”

Signtronix also conducted a survey through 800 of their customers that asked over 12,000 of their customers about how they came to know about the business and purchase from the business. It was a huge 47% of those customers surveyed that said they came in to the business because of the sign they saw out front of the business. Word of Mouth was the 2nd most popular answer to this survey. All other marketing or media sources (like newspaper, radio and TV) were not even close when it came to results in pulling customers into a business.

Mr. Alford continued his talk by discussing the harm that zoning restrictions on signs can have on small businesses and a community overall. Contrary to the belief by many city or county officials who make these zoning decisions having rigorous restrictions on signs can have a backlash effect. Mr. Alford states, “Especially at a time when businesses are struggling to attract customers, these restrictions make no sense. By handcuffing businesses’ ability to communicate, stringent zoning laws designed to foster perfectly cultivated communities can have the opposite, unintended effect of creating closed storefronts and other forms of urban blight.”

To see the full Signtronix article from the Signs of the Times please visit here: http://www.signtroni...he-Times-77.pdf

Signtronix has received many letters from their customers over the years and can attest to Mr. Alford’s statement. A great number of these business owners have claimed the Signtronix sign once placed in front of their business has increased their revenues anywhere from 10% to well over 300%.

[UFB Fabrication]

How does one get the title "the leading sign company for America’s small businesses" was a competition held? Inquiring minds want to know.

[Erik Sine]

That's easy, it's the same as Signs Of The Times labeling themselves "The World Leader In Sign Information Since 1906". Self labeling I suppose, especially when you're the one that writes your own articles and publishes your own magazine.

I would have thought a much bigger % for TV and radio, smaller for the YP's.

[Meggs739]

Ha! Self-labeling at its finest. Erik, I also would have thought that there would be a smaller percentage for the yellow books. I know that in some places, they don't even give out yellow books anymore, they just have them available to purchase.