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ISA Article - Sign Builder Nov 2014


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"...We're not afraid to get into the trenches when it comes to road blocks....As a matter of fact, that's how we get things done..." - Lori Anderson

"The International Sign Association (ISA) is laser-focused on what's happening this very second within the sign and visual communications industry."

"As we talk to member companies we hear two constant concerns:

(1) The challenges of finding qualified employees and.

(2) The issues of getting signs built due to regulations"

-Lori Anderson, International Sign Association

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Hate to interrupt the magazine pep talk but I would think one of the biggest concerns that are on the minds of licensed sign companies which has been going on for yeeeeeeaaaars and that supersede any and all of those named above is trying to get paid and according to terms called out in a contract from some very large bad national sign companies, many of which are volunteer board/chair members of the ISA. Some have even received "industry awards" complete with a photo-op and hand shake published in similar sign magazines. In most cases not paying a subcontractor on time is illegal if not made within the 30 day time frame. Which means, volunteer board members and chairs are breaking the law, and can go to jail, pay a fine, or both!

Since when has ISA's code of conduct become that relaxed that they allow members to be apart of their association who are breaking the law...let alone hand them and award of gratitude?

Surely Lori Anderson has run into this issue/complaint time and time again? She can't possibly plea ignorance, or say she's never heard of the issue??

Curious....do any of you ever ask your local or International Sign Association membership/reps about this?

Number two can be the fact the fact that ISA has tried to diminish the reason for having or obtaining a contractors license in states like Texas and just recently in Wisconsin. What's the incentive to even go legit and abide by the state safety standards and laws,m if anyone can just go around and subcontract a job that normally requires a license? A clerk from Home Depot soon will be able to subcontract a pole sign or plumbing jobs to whoever, and however. Is there and start and end?

Just because membership monies may way more in favor of vinyl and t-shirt print shops whom just entered the industry, doesn't mean ISA should take the side to think that our "trade"...i did say "trade"... is no longer a trade and anyone with no experience should just be able to cut in line, take a short cut and decide one day, "Oh...I feel like I should start selling and installing large electric sign structures"

I thought the idea of starting or having an association for a trade was to preserve it's heritage and traditions to keep it as a trade where you earn your way in and up, not buy your way in. Educate it from time to time.

Where is the seminars in education for book balancing for payments to distributors and subcontractors? Abiding by the law? Making sure that what ever contracts your executing in states you're even licensed to do so, and abiding by those licensing laws?

I've seen a "report" unlicensed activity programs from time to time and announcements. But what about reporting National Sign, and or National Service providers whom don't even have a contractors license in that state that their providing service in and on the backs of licensed contractors in that state? Their breaking the law, and their breaking the chain of accountability when it comes to contractors license laws, where the consumer suffers. The consumer needs to be protected, and so does the subcontractor who is illegally being subcontracted out by an illegal primary contractor who doesn't even have a license in that state nor understand it's laws.

Number #2 should be Preserving our "trade" and continue to uphold that high standard that requires an individual to go through the proper channels, and NOT continuing to to bastardize it by turning it into a commodity

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But hey, ISA has a golf game at their expo this year....again. Wonder if they can do a buddy team thing this year and pair up a payer, along with the payees. Some pairs would love each other depending on who, some......just might be choking the other on out on the green.

My Tuesday thoughts.

You have enemies? Good. That means you've stood up for something, sometime in your life. - Winston Churchill

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Lori may not be afraid to climb into the trenches, but runs like a scalded dog when the road blocks become occupied by an adversary.

Apparently she and her organization don't have the mettle to address the issues you brought up here on the Syndicate. I, for one, would like her explanation of how she handles some of the serial "Dead Beats" that belong to her organization or how she illuminates her position on unlicensed contractors and why her organization thinks that the unlicensed hacks are making the industry better.

But alas, I think nobody over there in a position of power knows how to walk on their hind legs.

Long live The Syndicate........

Best

"Don't be afraid to see what you see" - President Ronald Reagan

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