Gino

Years ago, I used to read all the motor head magazines… and you know what they have in common with the sign magazines of today…… they cater to their buddies. Ever wonder how 10 different magazines all coming out the same week…. month after month and have the latest and best cars on the road for so many different reasons ?? It’s whoever supplied them with their copy for testing and coverage. You could have 3 British cars, 2 German cars, 2 Japanese cars, 3 American cars and they all passed with flying colors because the tests were controlled for whatever comparisons they were checking out. You can make just about any claim about any product with statistics to back you up. It all depends on how accurate those tests were in the first place. Well if you have a certain amount of advertisers… you have to make their automobiles look good. Signs are no different. We get the results on whatever advertisers want us to see that they are currently pushing. They will feature a sign shop that does a particular kind of work and then those suppliers plaster the living crap out of those pages nearby. I enjoy reading the magazines for certain content, but they are hardly what I’d call sign magazines. They are more like sign supply pusher bulk mail to a paying captive audience.