Fastsigns(r) News: Signs And Graphics Help Businesses Bloom

Erik Sine · January 23, 2006

CARROLLTON, Texas--(BUSINESS WIRE)--Jan. 17, 2006--Starting the New Year off right is a goal for many businesses, whether it is to jump back from last year's losses or continue increasing profits. In both scenarios, using the right sign in the right location can make a real difference in business, as a Dallas-area florist discovered.

"From time to time, a sign makeover or graphic update is necessary to revitalize a lackluster business image or reinforce a good one," said Drue Townsend, senior vice president of marketing for FASTSIGNS International, Inc., a worldwide sign and graphics franchisor.

FASTSIGNS® conducted a coordinated sign-makeover for All Occasions Florist, a Dallas-area florist, which led to a 15 to 20 percent increase in the flower shop's sales from summer 2004 to spring 2005.

According to Townsend, owner Jeff Neighbors was highly satisfied with the outcome of the sign makeover, and described the new signs "as the best salesmen I've ever had." Townsend said, "This makeover is a prime example of how cost-effective signs and graphics are and how using the right signs can make a real difference in your business. It doesn't matter how big the budget is, because signs say a lot about a business or organization. It's important to keep them updated and professional-looking."

The following items were implemented in the coordinated sign makeover program for the florist:

1. Exterior Illuminated Sign - A new exterior sign draws attention to the location both day and night.

2. Window Graphics - Full color graphics were installed on the shop's windows. The business noticed increased traffic, sales and product awareness once the new graphics were installed.

3. Vehicle graphics - Full color graphics also were installed on the florist's delivery van, which builds awareness for the business with every mile the vehicle travels, Townsend said.

About FASTSIGNS®

FASTSIGNS® sign and graphics centers offer a full range of custom sign and graphic products, including banners, window and floor graphics, vehicle graphics, safety and identification signage, trade show displays and exterior signage. The nearly 500 FASTSIGNS® centers worldwide focus on serving the needs of businesses, organizations and events. For more information, call 800-827-7446 or visit www.fastsigns.com.