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Good grief Marko are you the ISA poster child now? Yours is not the only allowed opinion on here! quit jumping on everyone's case that has a negative view of the ISA

What some of you don't know is that the ISA didn't publish this article, nor did they even know it was going to be published. The architect wanted to take some photos for their portfolio and then this came out with ISA's knowledge - so it's not like it's supposed to be a press release by ISA or be representative of every segment of the sign industry. Would you rather they still had desks in the hallway? Or perhaps these renos would have been OK - no matter the cost - if there was some exposed neon involved? I could understand the reaction if ISA themselves promoted their new digs as some tribute to the industry (which they didn't) and left neon out (which they also didn't), but that's not the case and the reaction here seems to come from some inferiority complex or jealousy. There IS neon in the new offices, but I guess some people need a special gold star (or flashing exposed tubes) to make them feel better.