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I agree on most of what has been said, However please keep in mind one simple thing. Holiday is a public company and the manner in which they record their investment can be handled in a number of ways . Tax accounting is not math it is accounting which is another language that uses rules that do not appear to the layman as paying out. In reality my guess is that Holiday is going to expense some of this outlay and depreciate most of it . They have millions in investments made each year and they have had their tax department work on this and it will likely offset expenses or capitalized outlays some where else on their balance sheet. I am not a CPA but know enough to be a pain in the neck. Suggestion when any Sign guy comes up against this type of program the only thing that matters is that if they can match the exact product features on a price and delivery basis. Don't try and do a break even analysis as the methods posted are not correct . Tax accounting is a unique to each company and public companies always repeat always go to the tax guys after they decide they want to buy something big. Recap if you can deliver 1 gallon of cow milk cheaper then the other guy you may get the bid BUT DO NOT TRY AND CONVERT management to buy Soy milk after they decide they want cow milk. GE is a horrible outfit but they did not encounter much competition on this job apparently. My guessthat in order to beat them someone like Siemens or Osram needs to be in the fight in order to knock these guys out. Good Luck