YESCO Introduces Y72 LCD System to Expand Leadership in Outdoor Advertising Market

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Las Vegas, NV - December 12, 2012 - YESCO announced today the introduction of a new product in its growing line of Outdoor Interactive LCD systems. The Y72P is a free-standing Outdoor Rated (IP65) UL Listed sign system that has brightness levels in excess of 2000 nits (cd/m2).

The Y72P system features a completely new architecture engineered by YESCO. The innovative system will help change the world of outdoor advertising by bringing to the market a product that has a longer lifetime, is easily serviceable, and much lower cost to install and operate than any comparable technology.

“We went back to the drawing board and started from the ground up,” stated Manuel Lynch, General Manager of YESCO Outdoor LCD. “Instead of just putting an LCD into a weatherproof cabinet, we thought of every part and how it operates together. We took the most complex technologies and made them usable and accessible to the global outdoor market.”

The Y72P is a 72” diagonal, high temperature LG LCD, with a state-of-the-art, long lifetime white LED backlighting system designed by YESCO. It uses Nichia of Japan LEDs that are greater than 130 lumens per watt that produce a brightness level of more than 2000 nits in direct sunlight. The Y72P system also features a modular architecture that integrates an LCD control center. This technology incorporates the latest in advanced high-density multi-core computer processing which delivers true HD content. The Y72P has a proprietary environmental control center that adjusts internal cabinet temperature to maintain constant safe operating temperatures for all sensitive components. YESCO will provide 24-hour service and support to keep the sign operating at full capacity. The entire Y72P system can be remotely monitored.

“Our system has lower service costs because we simplified the design and eliminated the need for high-priced service technicians,” continued Mr. Lynch. “We can let customers know when a system needs to be changed or serviced. The modular system can be switched in minutes to have virtually no downtime.”

YESCO’s long history of providing financial options to customers continues with the Y72P system. The company is offering a competitive three year lease package including 24-hour service and support.

For more information on the Y72P system including a detailed video introduction visit the company website at www.yesco.com/lcd or www.yesco.com

Product Details:

About YESCO

YESCO is a family-owned provider of a full spectrum of sign and lighting products and services. YESCO Electronics manufactures versatile, color LED signs and is a leading supplier of digital billboards in North America. YESCO Outdoor Media has approximately 1,700 billboards strategically located on major thoroughfares across nine western states. The company has been in business since 1920. For more information visit www.yesco.com.

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Questions people have asked:

1. Is the product available as double sided LCD? Not at this time.

2. Is the product available as LCD on one side and Duratrans fixed poster on the 2nd side? Yes, this is coming in January.

3. What is the lead time/shipping time? 2-4 weeks

4. Are volume discounts available? Yes

5. Can custom versions of the product be made? Can the cabinet be painted a different color? Yes but this cost more depending on customer requirements.