BengalsFan

I can't imagine Wade would just sit back and not address this issue. SOTT used to be the best of the industry trade publications, IMHO. It will lose the remaining readership quickly if this agenda-driven slant continues.

Erik - Is there a Western States Sign Show this year? And is it in San Diego again? I checked the CSA web site and didn't see it. We attended that show a few years ago, and the attendance was poor. But maybe this year would be better. Let me know what you've heard - thanks.

Hey HV, No problem. Kind of funny - when I first read your post, I thought you had actually seen a DSW ad in the publication. That is why I asked for the page number - I couldn't find it in the digital edition. If in fact an unauthorized ad was running, I would need to know the specifics ASAP. We did receive a listing in the recent Sign & Digital Graphics Buyer's guide, but that was unpaid. Anyway, with that said, we have advertised with Sign & Digital Graphics (formerly Sign Business) in the past, but not for quite a while. I think our last small ad ran about a year ago. Is it possible they quote us in their article to increase the chance of DSW running a print ad? I doubt it. They've quoted us in other articles since we cancelled our previous small ad, and it didn't work then. Also, given the staff reductions in the trade publications during the economic downturn, I hesitate to criticize their work too harshly. I think they are doing the best they can with the very slim resources they have. Many are doing the work of 2 or 3 people. Let me get my hands on the print edition, read the article word for word, and then I'll get back to you with some specific comments. IN THE MEANTIME, GET OUT THERE AND ENJOY YOUR VACATION!

Hi Gary - Thanks for your response. I haven't gone through the entire article yet (we've only gotten the digital edition - guess the printed one will arrive in today's mail.) But in Sign and Digital Graphics defense, I wanted to make sure it is clear that DSW is not currently an advertiser in the magazine. Let me take a look at the rest, and I'll post some additional thoughts.

HV - Where do you see an ad for Direct Sign Wholesale? You mentioned that "every vendor listed happened to be an advertiser", but I looked through this issue, and don't see an ad from DSW. Which page is that on?