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I'd like to get some opinions of the various trade magazines we have for our sign trade. I'm referring this topic to the electric sign industry of our trade. Are you of the opinion that they are genuinely helpful? Or are they just used to promote products of their vendors and advertisers? Do we really see "Honest Journalism" that performs background checks, information checks into what they write BEFORE publishing. Do they preserve our sacred trade? Or are most articles intended to propagandize and sell first, integrity second? Have you ever seen a "whistle blower" hard investigative type articles from any of them? Articles that deal with product quality & integrity, industry monopolies, etc? Why have we never seen test comparisons of light products on Neon & LED's published like The Sign Syndicate.com has done for over a year now? With so many article used to promote products and the "anyone can do it, & sell it" attitude aimed at amateurs, what level of danger by inexperienced individuals does this affect? What effect does it have on the qualified individuals and companies? I ask this mainly because of all the surveys various trade magazines have been sending me. It seems they are not asking the right questions of why I would read one over the other or none at all, but asking me who I read or follow, and how often.