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It has to be called a claim because there is no way to verify something that hasn't even existed long enough to know. So here it is... Sloan is putting out their Prism Enlighten LED Module with a 9 year Warranty. Already they've received a few "Wows!" I mean, why wouldn't that statement, receive such a reaction from the public or end-users? It's like a statement that came straight out of 2005 from a manufacturer that said 100,000 hours guaranteed followed by all the "Oooooo and Awwww's" of a public who had no idea what they were in store for. The Sloan Specifiers and Marketeers who are said to be independent are already batting this out there Now, that's fine and dandy, and their probably correct. I've never heard of a 9 year claim until now. Doing a quick skim of the product page I see they only offer a 5 year warranty for labor, so....after 9 years what will a user get for replacement and what about the match of rendering and light output and how will that affect the sign itself? Will all parties be happy, especially the consumer? When a Marketeer for Sloan was asked on Social Media by us as well as an energy efficiency consultant, the questions went unanswered only more push of "Look at the amazing Light and Product" and oh, please attend one of their amazing power point presentations for answers to your questions. HUH?!?!? So the answers will only come to light behind a closed door controlled environment by the manufacturer, no answer out in public like the executed marketing statement . The questions were simple, and something all who sell products would be asked for. We asked, "does that include labor too? (Before out skim read). In almost 79,000 hours of operation what % of the original light output does the warranty cover? For example, will the cover anything that drops below 70%, 60%, etc etc. A lighting consultant asked, "Also, what time is covered by the warranty? 24 by 7, 12hrs/day, , 3 hrs/day, or?" A just question, for example is the 9 year claim specify a limited time of operation within a day....or is it 24/7 and almost 80,000 Hours? Now, I'm of the opinion this is all hype as the labor cut off is still a typical 5 year warranty, anything above that Sloan is taking a calculated gamble that the Sign Company who did the won't remember or push for the warranty after 7 or 8 tears, the consumer who signed the contract is still around and remembers they have a 9 year warranty, the business/consumer is still around and in business, and that the sign might even get revamped by them with something newer. That's my opinion. But that marketing claim (something executed but never fully explained) sounds good. It's...."Very Good Bullshit" Now don't get me wrong, their modules are Nichia (nice), their Contant Current (Nice), but their only .72 watts per module and you're going to need a lot of them just to compete with most light output of good quality Korean LED Manufacturers, or Neon, or HO Long Life Fluorescent lamps that companies like Voltarc Produce (50,000 hrs). You must also use their power supplies for this warranty, which makes no sense because their LED's are Constant Current. But, anything to stretch to purpose to buy more I guess. Bottom line, It's mediocre light output and low power for less heat, but it has a very good Marketing claim behind it that's not fully explained as to whether it's warrantied for almost 80,000 hours of operation at what cost of light output, or whether as the Lighting Consultant runs to all the time, is the 9 year only for say 3 hours or 8 hours a day which would put it as 9,855 to 26,280 hours of operation??? Because that is a HUGE difference maker. In our own testing of Project Tightey Whitey, good low power LED's usually last 70% at 18,000 hours and some even 24,000 hours. Those who aren't from this industry, or hip to what goes on which seems to be a big preaching point will read, go to their presentation and say "WOW!" Oh, the adoring public. The Trade magazines who get this big check for advertising will no doubt be orgasm'ing all over this product in future obligation piece write-ups are in the works if that has not already begun, because I don't read these brochure magazines much anymore, so I don't know if it's already been done The biggest part that disturbs me are these outside/independent "Specifiers and Marketeers" who are supposed to be independent and who push the end clients towards a particular manufacturer. Are they Independent? We saw this in the Genesee Beer Project (who was merketed to by an outside agency) that was complete Hogwash from the beginning and mass failure happened with that project before it even began http://www.thesignsyndicate.com/forums/index.php?/forums/topic/5364-signs-of-the-times-february-2012-issue/