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Pillsbury Dough Boy Done Down & Dirty

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Article

http://www.startribune.com/local/minneapolis/252366791.html

And we have another!

The new proposal would replace the sign’s neon with LED lights intended to mimic the original look. The conversion will save energy costs, reduce maintenance and will not leak gas, according to a city report.

Leak gas??? They make it sounds like a health hazard.

This time right now it's in the hands of the city's heritage preservation commission. I wonder if the Heritage Commission has all the facts in front of them presented by Lawrence sign before they're about to make a grave, costly mistake.

Once again we have a marker, a pinpoint for the future that we can look back on and there is no need to predict, it will happen, because they're choosing to change a light source to this classic retro sign which are lamps pumped with neon gas, in turn they are nothing more than glass and gas a light source that does NOT degrade in light overtime, who's light output is NOT affected by outside temperatures, and to be retrofitted to one that is.

We've seen it a couple years back Genesee Beer

http://www.thesignsyndicate.com/forums/index.php?/topic/5364-signs-of-the-times-february-2012-issue/

Just recently in Chicago

http://www.thesignsyndicate.com/forums/index.php?/topic/6406-the-drake-hotel-sign/

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If we were all to be a fly on that wall at the time of the sales pitch, I'm sure they heard fictitious and misleading facts like "Energy Efficient".."Green"...."it's GOOD for the environment"...."Return on Investment in just s a few years!"....and according to the article cost of operation will go from $15,000.00 to $1,000.00. Someone may even have pulled out a pamphlet from the Ventex marketing playbook which exaggerates a 15kv neon transformers as having 500+ watts and costs to be doubled. Someone could have even pulled out a Sign Builder Illustrator and pulled out the article where Magic Mouth says LEDs he can save everyone 80% in cost of operation because his magic way is more "Efficient".

“It would not be able to light in its original capacity right now,”...“Not as is, without doing any kind of refurbishing of it. - Shari King, Lawrence Sign

I'm just very sure that whatever sales pitch was pulled it was unbelievable, somehow the Genesee Beers that were served were labeled as a IPA Craft beer. But for whatever reason maybe it was the overwhelming marketing moment, the show pony walking on it's hind legs, the salesmen juggling fireballs and no one bothered to take a sip of the beer to notice it tasted like tap water....maybe that was the idea, conjure a distraction.

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Should we so much as dare to take a thought at the idea that it was NEVER even brought up that maybe a money saving way to all this could be to keep things in heritable preservation, keep the historic value, is maybe just cut the ends off all the red neon pumped glass and re-pump the lamps? Wow, 60+ more years of life!! What else can we do? Hmmmmm, let's think about re-engineering the Transformer placement. Make some shorter runs maybe? Replace all the wiring? Hmmmm, do all that and we can add maybe another 20 years until a neon transformer replacement somewhere in the sign MAY be needed. Oh look, Red Neon Lamps do NOT degrade in light over time but LEDs do. How long before another retrofit should we predict? Or the replacement of a Electronic LED Driver? Couple years, less than a year? If this sign has been around since the 40's, the LED light alone won't even last a fraction of that.

Should we even think that someone ever mentioned that the Neon cost of operation is only 3.6 watts per foot to the average 1.25 watts per foot to that of a Flex LED strip when it comes to red? If so, how did they get the $15k to $1k a year in annual operation??? What were these magic numbers that's saving in over 93%??? These numbers even top that of Magic Mouth himself and The New England Sign Spinner. We have a new player in town obviously.

“The sign has been in disrepair for several years, with no working lights, and we support this iconic sign’s relighting," - President Cordelia Pierson

Of course it's been in "disrepair", I'm sure it's been nothing but talentless sign and lighting companies who have just over the years been replacing lamps and components and never actually fixing the issue that started it all in the first place.

When said and done, and after the dog and pony act is finally gone long gone from the conference room, the excitement of of something "new" is diminished in the minds of the project managers and architects and the once classic sign, morphed into political correctness will soon turn into maintenance calls. The one year warranty by the sign contractor will expire, the 3 to 5 year warranty of LED lamps manufacturer will maintain for a short time but the labor costs in that period to change out those components will be absorbent. Shoulders will shrug, the look for answers will just turn into excuses and "...well...".

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That sexy attraction of this project will loose it's luster and maybe if the same people within the city are still employed in the same positions maybe, just maybe someone will take an actual sip of that ol stale beer to see what it tasted like and discover what it was that they actually got served that day. Then just like the Citgo Ballpark sign, they will have bought their own little Citgo project that went from Neon to LED Retrofit, to LED to LED Retrofit. Just like the other previous projects.

I hope Lawrence sign doesn't remove all of the Neon Housing holes, they WILL need those down the road a lot sooner than they think.

Somethings definitely getting/coming out of this oven for those 93% in saving that we saw on the baking product box, but it won't be a batch of cookies that mama used to make, something coming...it's just going to be a little flat in appearance and tasteless after the first bite and so on after that. With the cookie tray out and ready to eat and for a most likely 48 year Return on Investment. Retrofitting this project from Neon to Neon could have been in the thousands ($) range in materials alone, instead it will be in the tens of thousands range + the labor........well...that's what you get!!

Bon Appetit Minneapolis!!!

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You have enemies? Good. That means you've stood up for something, sometime in your life. - Winston Churchill

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:crazy:

This situation with projects and classic signs happens so often I have to keep it interesting and at the same time entertain myself otherwise it becomes boring, sounds like a broken record and I myself would become disinterested.

I hear people are calling the city on this project, hope that happens, I myself may even follow though doing the same.

You have enemies? Good. That means you've stood up for something, sometime in your life. - Winston Churchill

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oh Erik you are going to get another bad mark on your permanent record for this one. lol

Installation & Maintenance Services

Brian Phillips | expresssignandneon@sbcglobal.net | P. 812-882-3278

Express Sign & Neon | 119 S. 15th Street - Vincennes - IN 47591

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