I live in Las Vegas and not only do we have digital billboards, we have digital video billboards and the owners of the billboards are now cramming as many messages as they can on them. The first time I was traveling on the highway and the billboard changed messages I had to stop and take a double take!! I find them very distracting. Don't we have enough information overload on our roads both within the city and between cities and states?? There are a couple of billboards within the city that when stopped for a red light one begins to sit and look at the messages and not at the traffic light - has left me in an embarrassing situation when people start honking because I have not gone yet .
Guess I should have read the news a little further !