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August Schell Brewing Company Reaches Agreement to Purchase Historic Grain Belt Sign


Erik Sine

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Preserving your heritage and keeping with tradition.




August Schell Brewing Company Reaches Agreement to Purchase Historic Grain Belt Sign
http://www.brewbound.com/news/2014/august-schell-brewing-company-reaches-agreement-to-purchase-historic-grain-belt-sign

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NEW ULM, MN — August Schell Brewing Company, Minnesota-based brewers of Grain Belt beer, has reached an agreement to purchase one of Minneapolis’ most-recognized landmarks — the iconic Grain Belt Beer sign on Nicollet Island. In connection with the purchase, the brewery is in the process of discussing plans for preservation and relighting of the historic riverside sign with the Preservation Alliance of Minnesota.

“As the stewards to a 154-year old brewery and family business, we understand the importance of preserving heritage. We are honored to have this opportunity to protect and restore such a beloved part of the Minneapolis landscape,” said Ted Marti, President and fifth-generation descendant of brewery founder, August Schell. “Working in concert with the community, our goal is to preserve and relight this important remnant of the city’s industrial and commercial past.”

“This historic sign is a unique resource and a valuable part of the city’s character,” said Doug Gasek, Executive Director, Preservation Alliance of Minnesota. “We’re looking forward to working with the August Schell Brewing Company to rehabilitate and relight this prominent riverfront landmark, making it accessible for future generations to enjoy.”

If the discussions with the Preservation Alliance of Minnesota and other due diligence lead to the conclusion that the sign can be relit, the closing on the purchase of the land and sign is expected later this year, which is when more details about the sign’s preservation and relighting will be available. For more information on Grain Belt, visit grainbelt.com.

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