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JR Neon

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    Honesty in Sign Industry Trade Magazine Articles, Part II

    in Trade Magazines

    Posted

    Another Fraggle has been outsourced by Sign & Digital Graphics to write another GOD AWFUL and MISLEADING article in the upcoming May issue The Inside Bulllshit, errrr, The Inside Scoop, "How to go with LED". This time on LED's replacing fluorescent lamps.

    fraggle2.jpg

    Mardeen Gordon

    Enter Mardeen Gordon, She is no typical Fraggle, she actually has a background in the sign industry which makes this all even scarier, she even has a active roll in portraying as a consultant to some.

    This is a very short piece article, and no wonder of course. Do these columnists ever check their facts? When you look at the listing of contributors, they're all LED companies, every single one of them. How can you have equal balance or a variety of opinion if all you have in any article is blue chips? Why not add some red, yellow, or green??? Did I miss something perhaps, is there a Fluorescent lamp maker, at least ONE there that could have given their opinion or facts?

    This article AGAIN, is nothing more than promotion and marketing. More of the typical "Fear Marketing", LED's have "No Mercury", AND something else I haven't seen before associated with Fluorescents, this one takes the cake!

    Did YOU know that, YOU, can get shocked touching energized component parts of a fixture!!!

    Did you KNOW THIS????

    Did you know there is a percentage of danger involved with working on fixtures that have LIVE POWER???

    I don't work with too many fixtures or signs that are left on or live, do you?

    Did you also know leaving a dead lamp in a fixture can lead to a FIRE HAZARD!!!

    HELL NO, I didn't know that. That is something new.

    REALLY???

    Did this Fraggle just teach me something? Or MISLEAD me?

    Did the Fraggle ever ask for a TOTAL Cost Of Ownership????

    This, THIS is the KICKER right here at the end of her poorly written fear marketing article.

    "There are environmental concerns about every lighting source. Whether you work with LED's, neon or prefer fluorescents, as awareness of environmental issues grows and business continue to search for greener alternatives, it is up to each of us to stay informed and encourage others to act in a way that will ensure a cleaner, safer, brighter future for us all"

    Why did the "Fraggle" Mardeen Gordon of California Sign Group write this???

    Let's take a key phrase out of the quote above, "it is up to each of us to stay informed". What did she just do there? Do you think she even has a clue of her own article?

    WE should stay INFORMED??? Well, how contradicting in a one sided article written with no opposing or different viewpoint!

    How much do these "Fraggles"get paid for writing these infomercials?

    I want to know what cost is involved for one to sell their own soul and industry out in a heart beat in order to write an article where one has to invoke fear to promote another product, and get the willingness to hold out your hand to get paid to do such.

    Yes, LED's are a nice option to have or offer depending on the application, WE all in the sign or lighting industry get that, but you don't have to invoke or resort to FEAR or GUILT tactics or ask others to view your Unicorn Ranch in order to sell them. Products should be able to sell themselves based on their own merit.

    I feel bad for some of the LED people who spent the time contributing to this article, not sure if they knew how much of a "BOMB out of an article" this would turn out to be or come across to professionals reading it :tomato: (Not to say I'm calling myself one, I'm just a reader with some knowledge, giving my opinion). :vio (1):

    Here' one to another "useful idiot", enjoy the Kool-aid Mardeen Gordon! :beerchug:

    No wonder why Sign & Digital Graphics is DEAD last in out Trade Magazine Poll

    But, they do it to themselves. I can help them out with that though...

    We just had a salesmen come into our facility trying to sell us LED's to replace our 2 lamp fixtures. He ws telling us our current fixtures use 200 watts each hahaha, boy did we have fun with him. Good call Erik about these companies needing to make bs sales points to sell their goods. btw, get season tix this year?

    Honesty in Sign Industry Trade Magazine Articles, Part II

    in Trade Magazines

    Posted

    Finally got my greasy mitts on this issue......scary stuff to spread around and promote if you ask me. We write a lot of the major shopping center sign programs around town.... from time to time a landlord will call us to do a private inspection on a sign they approved from a vendor and we will see even these wholesale bought signs installed completely wrong......last month I saw bare GTO with splice boxes :emot-LOL: .....the GTO was arcing out on some wooden studs that had nails in it which were I guess connected to that wire meshing used between the plywood and stucco......the people hey get to install this stuff......un-F'nk-believable!

    Good job magazine gal Amanda :thumbs: beat writer of the year!

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