I understand the outrage of a lot of people on the neon side, but we sell LED in lieu of white neon at every opportunity. Red neon versus red LED is neither here nor there. But in white, for us, for our long-term customer satisfaction, LED is the way. Once the temps get to about 25 degrees in the winter, neon is really dim. On the nights when it gets to 15 degrees, the signs barely light at all & we start getting the service calls. We try to assure people to give it 2 or 3 nights when the temps come back up & save the cost of a service call, but they never believe us. Then we drive out there, show them the sign *is* working & they don't feel like they should have to pay for a sign that is not broken. Anger & bitterness is both directions. Then we hear the 60ma argument, but than you are punishing the neon 300 days a year for the 65 that it really needs the cold weather benefit.