Since I have been in the trade I have looked to the trade magazines to help me learn whats going on in the industry.
I just finished reading Signing OFF by Chris Ytuarte in the back if SBI. The article ask the question " Between museums, auctions, and novelty tours, is neon now just a part of history." After making a 1 paragraph point about what carbon - 14 dating is, he brings it home." Which brings me to my point: Neon is the new Carbon - 14."
I would expect more from the associate editor of this magazine than to preface the article about neons past translating into a healthy future on page 4 and saying it is no longer a indicator of comerce, as much as it is an indicator of nearly forgotten times and era's. on page 84.
I have had my own neon shop since 2002 & have enjoyed growth every year. I just kills me to see how the money that drives these publications can also try to dry out a particular nitch.
This is a trade that requires skill & commitment & a need to be self motivated something I guess you don't need to screw a LED into a letter.
Brad
Theneonshopinc.com