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Signage Debate As Old as the City

Erik Sine

By Erik Sine
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Erik Sine Master Engineer

Erik Sine

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Signage Debate As Old as the City

By Eric Richardson

Published: Wednesday, March 25, 2009, at 11:55PM

bwaysigns.jpg

DOWNTOWN LOS ANGELES — On Thursday morning the City Planning Commission will again debate a rewrite of L.A.'s signage codes, a task the body's been chewing on for the last two months.

As it does so, it's worth taking a brief look back. Signage, and the debate over how it should be regulated, is no modern invention. The streets of Downtown in the early half of the 1900's were even more filled with ads than they are today.

Historic photos of Downtown are chock full of the sort of rooftop signs seen here, in a photo of the buildings at 11th and Broadway. Tunnel mouths and highly visible intersections were ground zero for advertising Budweiser and autos.

As for the signage ordinance, consider this from the February 12, 1898, edition of the L.A. Times:

Jud Rush, attorney for the Los Angeles Bill Posting Company, appeared before the Board of Public Works yesterday to protest against petitions filed by the Wilshire Bill Posting Company. According to the attorney's statement, the Wilshire Company has constantly and with impunity violated the ordinance regulating the height and location of billboards. A rigid observance of the ordinance has been exacted of the rival company. Mr. Rush insisted that the ordinance if enforced at all, should be enforced impartially against both companies.

The matter was taken under advisement.

You have enemies? Good. That means you've stood up for something, sometime in your life. - Winston Churchill

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EAGLE Floor Sweeper

EAGLE

Posted
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Signage Debate As Old as the City

By Eric Richardson

Published: Wednesday, March 25, 2009, at 11:55PM

bwaysigns.jpg

DOWNTOWN LOS ANGELES — On Thursday morning the City Planning Commission will again debate a rewrite of L.A.'s signage codes, a task the body's been chewing on for the last two months.

As it does so, it's worth taking a brief look back. Signage, and the debate over how it should be regulated, is no modern invention. The streets of Downtown in the early half of the 1900's were even more filled with ads than they are today.

Historic photos of Downtown are chock full of the sort of rooftop signs seen here, in a photo of the buildings at 11th and Broadway. Tunnel mouths and highly visible intersections were ground zero for advertising Budweiser and autos.

As for the signage ordinance, consider this from the February 12, 1898, edition of the L.A. Times:

Jud Rush, attorney for the Los Angeles Bill Posting Company, appeared before the Board of Public Works yesterday to protest against petitions filed by the Wilshire Bill Posting Company. According to the attorney's statement, the Wilshire Company has constantly and with impunity violated the ordinance regulating the height and location of billboards. A rigid observance of the ordinance has been exacted of the rival company. Mr. Rush insisted that the ordinance if enforced at all, should be enforced impartially against both companies.

The matter was taken under advisement.

Check this link out for the History of the FIRST use of the Electric Light Bulb in a Billboard:

http://www.exceler8ion.com/our-advertising-legacy/

Eagle

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