Creative Visibility for Small Business

Erik Sine · February 20, 2007

Written by Devon Barclay

Monday, 19 February 2007

Business is booming for Tom Anderson and Pete Caldwell, owners of Signs By Tomorrow in Denver. The pair recently moved their business to a larger space, crediting knowledgeable service and fast turn around times with a huge growth in business. The new suite will be 3,400 square feet, almost double the size of their original store. Whether you need to advertise a sale, increase storefront visibility, or come up with a new signage concept, consulting these signage pros first is a sure bet.

“We often have people come to us with a signage need, and say, ‘I need this by the end of the week.’ We can have it to them by tomorrow. When you take care of someone like that, they tell a friend,” says Anderson. “Of course, we do a ton of work in resale to brokers, designers, and small businesses – so we’re constantly getting ideas that we can add to our repertoire. With a bit of guidance – where do you want to start – we can do consultation and find something in our customer’s budget. From simple cut-outs to steel mounted on walls, there’s an infinite amount of possibilities.”

Along with a new and improved space, a recently purchased Vutek UV Flatbed printer will reside at the new location. This is a state-of-the-art printer that allows for direct printing on difficult surfaces such as aluminum, plastic and other rigid substrates.

”We can put a full size door into the printer and print on it directly,” says Anderson. “There is only one other printer of this kind in city of Denver, owned by a company in a completely different industry – so this service was unavailable to the public until now.”

In addition, the new Signs By Tomorrow location will have added storage and a vehicle bay, for fast vehicle wrapping even when the weather makes working outside impossible.

Walking through the new location, Anderson beams: “this makes us the most capable franchise sign shop in Denver. We continually strive to be on the technological forefront of our industry. We are constantly reinvesting in our business, so that our customers always get the best possible product in the fastest possible time.”

After years in construction sales, Anderson was tired of the crazy hours and less than quality retirement package. Interested in developing equity in a business, he began looking into opportunities with the help of a franchise counselor. Anderson found franchising appealing because of the support system, especially that which he found in Signs By Tomorrow. In 2002, he partnered with Caldwell, and through a consultative business model, the two have been successful ever since. They’ve even become regarded as one of the “go to” franchisees within the Signs By Tomorrow system.

“Franchisees frequently come to us with questions, especially in the developing markets,” said Anderson. “We’ve been through it all, and as leaders in this industry, we always take the time to help. We want to be kind of like Ace hardware – we handle problems, really more of a solution provider than just a big shop with a big inventory. And if we can’t do it all, we can tell you who can.” A new location and added capabilities make the store more capable than ever of finding solutions to the problems its customers face.

Located at 8775 East Orchard Rd, Suite 815, Signs by Tomorrow is likely to have the solution to the visibility issue you’re struggling with. For expert advice, good pricing, and unbeatable turn-around times, contact the store at 720-529-9775.