Chrysler LLC Chooses Wireless Ronin's Digital Signage Solution for iShowroom Interactive Program

[Erik Sine]

Chrysler LLC Chooses Wireless Ronin's Digital Signage Solution for iShowroom Interactive Program

By: iStockAnalyst Monday, August 04, 2008 5:00 PM

MINNEAPOLIS, Aug. 4, 2008 (PRIME NEWSWIRE) -- Wireless Ronin Technologies, Inc. (Nasdaq:RNIN), a Minneapolis-based worldwide digital signage provider, announced today it has been selected by Chrysler LLC to develop an interactive digital signage program for dealer showroom applications called iShowroom.

"I am very excited to announce our selection by Chrysler as a significant step into the automotive market with our RoninCast® for Automotive digital signage product," said Jeffrey Mack, chairman, president and CEO of Wireless Ronin Technologies. "Our ability to provide a complete interactive solution designed specifically for the automobile industry with our revolutionary technology provides a unique experience for Chrysler customers."

The iShowroom program has been designed as a Point-Of-Sale advertising and sales support tool to provide product information and to increase dealership sales. It can be used by dealership sales personnel to lead sales presentations for consumers, but it is also intuitive enough for consumers to navigate on their own to learn more about the vehicles and features that interest them.

"The iShowroom program developed by Wireless Ronin has seen an overwhelming initial response from our dealer network," said C. Kip Goulding, Manager, e-learning and product information for Chrysler Academy. "This tool literally puts the entire showroom inventory at the finger tips of our consumers and serves as an excellent sales tool for our dealership sales personnel. Being able to move forward with a single company that can provide end-to-end solutions is a great benefit to our company and our dealers."

Chrysler's digital signage program is expected to be installed at select dealerships in late 2008 and will be made available to nearly 3,500 dealership locations across the U.S. and Canada in 2009. Each participating dealership showroom will be outfitted with one or more 46 inch NEC interactive displays powered by RoninCast® digital signage.

About Wireless Ronin Technologies

Wireless Ronin Technologies, Inc. (www.wirelessronin.com) is the developer of RoninCast®, a complete digital signage software solution designed to address the evolving digital signage marketplace. RoninCast digital signage software provides clients with the ability to manage a digital signage network from one central location. The software suite allows for customized distribution with network management, playlist creation and scheduling, and database integration. Wireless Ronin offers an array of services to support RoninCast digital signage software, including consulting, creative development, project management, installation, hosting and training. The company's common stock is traded on the NASDAQ Global Market under the symbol "RNIN."

This release contains certain forward-looking statements of expected future developments, as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements reflect management's expectations and are based on currently available data; however, actual results are subject to future risks and uncertainties, which could materially affect actual performance. Risks and uncertainties that could affect such performance include, but are not limited to, the following: estimates of future expenses, revenue and profitability; the pace at which the Company completes installations and recognizes revenue; trends affecting financial condition and results of operations; ability to convert proposals into customer orders; the ability of customers to pay for products and services; the revenue recognition impact of changing customer requirements; customer cancellations; the availability and terms of additional capital; ability to develop new products; dependence on key suppliers, manufacturers and strategic partners; industry trends and the competitive environment; and the impact of losing one or more senior executives or failing to attract additional key personnel. These and other risk factors are discussed in detail in the Company's Quarterly Report on Form 10-Q filed with the Securities and Exchange Commission, on May 9, 2008.

Wireless Ronin® and RoninCast® are registered trademarks of Wireless Ronin Technologies, Inc. All other trademarks referred to above are the property of their respective owners.

The Wireless Ronin Technologies, Inc. logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=3208

CONTACT: Wireless Ronin Technologies

Media:

Holly Heitkamp, Marketing Specialist

(952) 564-3560

hheitkamp@wirelessronin.com