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Auto Club Speedway President Gillian Zucker Illuminates Marquee on the 10 Freeway

Erik Sine

By Erik Sine
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Erik Sine

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Auto Club Speedway President Gillian Zucker Illuminates Marquee on the 10 Freeway

by Joann Young

SAN BERNARDINO COUNTY, Calif. -- Auto Club Speedway president Gillian Zucker illuminated the Speedway’s freeway marquee today on the 10 Freeway, featuring a full color 20’ by 40’ LED display. The marquee fronts the north side of the I-10 Freeway just east of Etiwanda Boulevard. Originally unveiled in February 2008, and recently updated with a new design, the marquee is used to advertise events and businesses at Auto Club Speedway.

Zucker rose 120 feet into the air in a bucket truck to light the sign, which highlights information about the Speedway’s upcoming Labor Day race weekend, August 28-31, including the NASCAR Sprint Cup Series Pepsi 500 on Sunday, August 31.

“We have gotten great feedback on the marquee from our fans and from local businesses who advertise with us,” Zucker said. “For fans it’s a great reminder of the events happening at the Speedway. And our business partners tell us that aligning with the Speedway’s brand is a great selling point with their customers.”

The marquee features one of the newest versions of LED technology, two large 20’ high x 40’ long full-color screens that display different messages on each side of the sign. The sign also features two large, 12’ high x 20’ independent sponsor panels on each side of the sign that will advertise business activities at or near Auto Club Speedway.

The sign required 747,000 lbs. of concrete to secure its base and 1,950 square feet of advertising space. The sign is located on property owned by Watson Land Company at 13055 South Valley Blvd.

Electra-Media, Inc. (EMI), of Lawndale, California programs the messages on the marquee’s LED screens and maintains the sign. Young Electric Sign Company (YESCO), of Ontario, California, manufactured and installed the original sign, and manufactured the LED screens.

About Auto Club Speedway Don’t miss out on Labor Day’s biggest party, the Pepsi 500 on Sunday, August 31, 2008. See the biggest stars of NASCAR including Dale Earnhardt Jr., Kyle Busch, Jeff Gordon, and Juan Pablo Montoya as they reach speeds of more than 200 miles per hour. NASCAR racing is a full day of excitement and entertainment that includes sponsor displays, live musical entertainment, great food and fun for the whole family. Enjoy the Speedway’s fan amenities, including new escalators, shade structures and misting zones, souvenir shopping and Apex by Wolfgang Puck. To purchase tickets for the Pepsi 500 weekend call 800-944-RACE, or visit www.autoclubspeedway.com for more information. .

You have enemies? Good. That means you've stood up for something, sometime in your life. - Winston Churchill

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