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Hilton Changes Name and Logo

Erik Sine

By Erik Sine
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Erik Sine Master Engineer

Erik Sine

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Hilton Changes Name and Logo

By Barbara E. Hernandez | Sep 23, 2009

Hilton Hotels Corp. is now Hilton Worldwide and comes with a shiny new logo. The reason? Well, it’s not that clear.

President and chief executive Christopher Nassetta told USA Today, “We’re really trying to put a stake in ground. We’re one of the largest hotel companies in the world, and this is a renewed focus on being the pre-eminent hospitality company . . . We thought that the name Hilton Worldwide is more reflective of who we are.”

Perhaps, but it also comes on the heels of Hilton executive Ross Klein, a former Starwood Hotels executive who joined Hilton and was sued by his former company for leaking company secrets, leaving Hilton after spending months on administrative leave. The lawsuit, filed in New York, alleges that Klein and Amar Lalvani, another former Starwood employee who joined Hilton, committed corporate espionage by giving proprietary information on Starwood’s W brand so Hilton could create its new luxury brand, Denizen.

Steve Goldman, president of global development and real estate for Hilton, has also exited stage right with sources stating that he’s on indefinite leave and unlikely to return. While I’m not sure there’s a Klein-Goldman tie, the timing seems very unfortunate if there isn’t one.

I mean, if a company wants to a turn over a new leaf, what better way than ridding itself of dead wood or worse — scandal, and changing its look, name and logo? (Please note the new tag line, “Filling the earth with the light and warmth of hospitality.” HotelChatter says it’s a blatant Christmas marketing tool and they could be right.)

You have enemies? Good. That means you've stood up for something, sometime in your life. - Winston Churchill

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manuellynch Master Engineer

manuellynch

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Hilton Changes Name and Logo

Several of their "seaside" resorts that are near Sea Turtles have or are about to use our product - they want to have "the right" image.

I think the quest to "re-image" these companies is to establish a high level of "quality" that is becoming more important as the economy falls.

I think the term "VALUE" means much much much more in these interesting economic times - "VALUE" to some means cheap - I think that is changing as we plow through this economic lull.

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  • !llumenati
fishing nut Master Engineer

fishing nut

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  • !llumenati
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The new logo isn't so hot:

logo.jpg

I prefer the more recent one with the swoosh through the H:

hilton-logo.gif

I agree

...but on the other hand you would have to have skill to make the "old" style sign with the swoosh and know how to install something like that. the new style is basic and less material waste.

They have been repainting all the Hampton inns with the new color scheme.

So each Hilton is allowed to choose thier own light source and vendor, or is thier concern for the turtles? :P

GOOD things happen for a reason......

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