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Iconic Portland Sign Will Soon Belong To City

Erik Sine

By Erik Sine
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Erik Sine Master Engineer

Erik Sine

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Iconic Portland Sign Will Soon Belong To City

Made In Oregon' Sign To Get New Slogan

POSTED: 2:23 pm PDT March 23, 2010

UPDATED: 3:34 pm PDT March 23, 2010

oregon.jpg

PORTLAND, Ore. -- The iconic "Made In Oregon" sign that went dark last year will be donated to the city by the company that owns it and changed to read "Portland Oregon," city leaders said Tuesday.

The neon sign has been perched for years above Old Town's White Stag building, which is currently owned by the Eugene-based University of Oregon.

Before it comes under city ownership, the sign will be changed to its new slogan, which will be constructed in the same style as previous signs, said City Commissioner Randy Leonard in a blog post. The conversion will be reviewed by the Historic Landmarks Commission in May and begin this summer.

The cost of maintenance, electricity and the conversion will be paid for with revenues from a city-owned parking lot under the Burnside Bridge, Leonard said.

The sign, which was designated as a City of Portland Historic Landmark in 1978, has been changed in the past. When it became a landmark, it advertised White Stag Sportswear and became the "Made In Oregon" sign in 1995.

About a year ago, the university proposed altering the sign to read "University of Oregon."

Leonard opposed the change and suggested the city use eminent domain to buy it.

In April 2009, the school and the city reached a compromise -- the sign's stag and state outline would remain and the sign's wording would change to "Oregon." The sign would display the university's colors of green and yellow.

The deal lasted until September, when the university didn't renew the sign's lease and left it in the hands of its owner, Ramsay Signs.

The company then hit the switch on the sign in October and even filed for a demolition permit to remove it as a worst case scenario.

You have enemies? Good. That means you've stood up for something, sometime in your life. - Winston Churchill

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